Ruger Red Label - Wikipedia The Ruger Red Label was an over and under shotgun that was built by Sturm, Ruger & Co. at the direction of William B. Ruger History. When the ... Introduced in 1995 and produced until 2002, the Ruger Red Label Woodside used select Circassian walnut for its forearm and buttstock, which extended into the action on two side panels. Ruger also ...